FUBU⚡️DRINK CHAMPS | Full Episode in 4k Ultra HD! 🏆

You are now watching the Drink Champs Experience in 4k Ultra HD!!!

N.O.R.E. & DJ EFN are the Drink Champs in this episode the champs chop it up with the iconic team from FUBU!

FUBU changed the fashion game and influenced millions when the brand impacted pop culture.

For Us By Us was created by Daymond Jon, Carlton E. Brown, Dr. Keith C Perrin Jr., and J. Alexander Martin. The team joins us to share their journey, the evolution of the brand and much much more!

Lots of great stories that you don’t want to miss!

Make some noise for FUBU!!! 💐💐💐🏆🏆🏆 🎉🎉🎉

Sign up for Underdog Fantasy HERE with promo code DRINKCHAMPS and get a $100 first deposit match: https://play.underdogfantasy.com/p-drink-champs

Timecodes:
00:00:00 – Intro
00:02:01 – Significance of FUBU and Early Days
00:05:01 – Internal Dynamics and Mutual Support Among Founders
00:10:01 – Marketing Strategies and Unique Approaches
00:15:01 – Expansion into International Markets, Particularly Japan
00:20:01 – Challenges with Bootlegging and Brand Integrity
00:25:01 – FUBU’s connection with hip-hop and how the culture supported the brand.
00:35:01 – Personal stories from the founders about their journey and experiences.
00:40:01 – Reflections on the ups and downs of their careers and the importance of collaboration.
00:45:01 – How the community has influenced FUBU’s resurgence through thrifting and social media.
00:48:25- FUBU receive their Flowers! 💐
00:49:00- Quick Time with Slime! 🏆
00:50:01 – Explanation of licensing deals and their impact on the brand’s growth.
00:55:01 – Stories about interactions with celebrities and other influential figures.
01:00:01 – How FUBU adapted to market changes and remained resilient over the years.
01:05:01 – Descriptions of FUBU’s presence at major events, including parties for celebrities like Lennox Lewis and interactions with figures such as Suge Knight.
01:10:01 – Discussions about internal disagreements and how differing perspectives shaped the brand’s direction.
01:15:01 – How hip-hop artists like Redman and 50 Cent contributed to FUBU’s visibility and success.
01:20:01 – The cultural significance of FUBU and its role in representing and empowering the Black community.
01:25:01 – Details about FUBU’s collaborations with other brands and designers.
01:30:01 – Insights into the retail challenges FUBU faced and the strategies they employed to overcome them.
01:35:01 – How FUBU adapted to market changes and continued to innovate in the fashion industry.
Personal Reflections and Lessons from Founders
01:40:01 – Personal reflections from the founders on their journey and the lessons they learned along the way.
01:45:01 – Future aspirations and projects the founders envision for the brand.
01:50:01 – Interactive segment where the hosts and guests answer questions and engage with the audience.
01:55:01 – The role of community support in FUBU’s success and how the brand aims to give back.
Inspirational Messages and Advice
02:00:01 – Founders share inspirational messages and advice for aspiring entrepreneurs and fans.
02:05:01 – Discussion on how staying authentic and true to their roots contributed to FUBU’s long-term success.
02:15:01 – The challenges faced when scaling the business and the strategies used to overcome them.
02:25:01 – Discussion on the latest trends in urban fashion and how FUBU has influenced and adapted to these trends.
02:35:01 – How media and advertising played a crucial role in FUBU’s brand recognition and growth.
02:40:01 – Insights into FUBU’s experiences with celebrity endorsements and the impact on brand visibility.
02:50:01 – Key takeaways and lessons learned from the founders’ journey, offering valuable insights for viewers.