The Ripple Effect: The Connected Story of Water



See it or not, water scarcity impacts every one of us. From the food you eat, the clothes you wear, and the brands you use every day, water has a ripple effect across our interconnected world.

So, VICE News and host Aryaana Khan partnered with @ProcterGamble to explore some of the water restoration projects they’ve been supporting, and unpack how it all ladders up into their new water strategy.

Along the way, we met members of local communities, tribal leaders, and environmental organizations who are part of the effort to bring this vision to life. #ad

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