Yung Joc on Schoolboy Q Saying Rappers are Just Content Creators: We’ve BEEN That (Part 21)

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Part 20: https://youtu.be/pz6Jc5Qwzus
Part 1: https://youtu.be/33c1rpSe1HU
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Yung Joc weighed in on Schoolboy Q’s comment that modern rappers are essentially content creators. Joc didn’t just agree; he asserted that rappers have always played this multifaceted role. Highlighting the evolving nature of the music industry, Yung Joc explained that rappers are storytellers who craft narratives—both true and fictional—and back them up with vibrant visuals and music videos. He emphasized that beyond music, rappers take on the role of influencers, shaping consumer behavior and lifestyle choices. He cited examples of how iconic figures like Jay-Z have introduced fans to luxury brands and trends, from high-end shoes to premium spirits. Joc pointed out that today’s artists use social media and other platforms to showcase their lifestyles, thereby creating a compelling narrative that fans want to emulate. Joc believes this blend of artistry and influential content creation has been integral to the industry for years.

Interview by: Shawn Prez
Check out his youtube channel at: https://www.youtube.com/c/PowerMoveMakers